Challenge: Low conversion rates in Tier-2 cities.

Solution: Localized strategy + on-ground counselors.

Result: 43% increase in quality enrollments.

Challenge: High course abandonment.

Solution: Counseling revamp & webinars.

Result: 28% decrease in dropout rate.

Challenge: Low click-through and lead quality.

Solution: Optimized copy, localised creative assets.

Result: CTR increased by 61%, lead quality up 36%.

Challenge: Inconsistent pitch quality across team.

Solution: Weekly training + peer shadowing model.

Result: Avg. performance score increased by 48%.